PHX

Case Study:

Fostering Innovation Through Interdisciplinary Collaboration

Client: PHX

Location: Amsterdam, Netherlands

Year: 2019

Role: Experience Designer

Scope of Work: Collaborative Space Design, Event Experience Design, Participant Engagement Strategies

In the realm of collaborative spaces and high-impact events, the fusion of science, technology, and art creates environments that ignite innovation and foster meaningful connections. These thoughtfully designed spaces unlock collective potential, driving transformative outcomes through seamless integration across disciplines.

By bringing together over 200 scientists, technologists, and creatives, these spaces facilitate interdisciplinary collaboration, leading to groundbreaking solutions in sustainability and technology. More than just physical venues, they serve as catalysts for idea exchange, carefully crafted to encourage deep discussions and creative problem-solving.

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Challenges

Designing a space that encourages deep discussions and creative problem-solving among over 200 scientists, technologists, and creatives.

Creating multi-sensorial, reflective areas that stimulate both mind and senses to increase participant engagement.

Blending art and technology to shape how participants interact, learn, and innovate together.

Process

Concept Development

Developed a central theme of "Fusion of Disciplines" to guide the design of the collaborative space.
Integrated storytelling elements and interactive installations to evoke curiosity and engagement.

Space Design

Transformed the venue into a vibrant experiential hub using sustainable materials and upcycled decor.
Designed cozy corners for intimate discussions, stages for performances, and interactive elements like scavenger hunts to encourage exploration.

Participant Engagement

Curated multi-sensorial experiences, including sound baths and reflective areas, to stimulate both mind and senses.
Facilitated workshops and gatherings to inspire dialogue and connection among diverse groups.

Outcome

Achieved a 25% increase in participant engagement through thoughtfully designed multi-sensorial, reflective areas.
Provided a variety of spaces and experiences, enabling participants with different personalities and needs to engage in ways that felt authentic and meaningful.
Transformed the event into a journey of collective discovery and creation, blending art and technology to shape how participants interact, learn, and innovate together.