Parousia

Case Study:

Bringing Immersive story world to life

Client: Parousia

Location: Remote, LA, Black Rock City

Year: 2020-22

Role: Head of Costume Design, Set Design, and Character Design

Scope of Work: Costume and Set Design, Character Development, Talent Hire, Team Leadership, Project Management

Head of Costume Design and Set Design

Paraosia, an immersive company specializing in theater performances, visual storytelling, and sound journeys, engaged me as the Head of Costume Design and Set Design. My mission was to craft captivating characters and spaces that deepened the audience's connection to Paraosia's narratives. Leading a team of talented artists, I oversaw the creative process from concept to execution, delivering transformative experiences in both live and digital spaces, including a standout showcase at Burning Man in 2022

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Challenges

Translating complex narratives into cohesive visual and tactile designs.

Managing tight deadlines while ensuring high-quality deliverables for pop-up experiences in both physical and digital spaces.

Coordinating a multidisciplinary team to bring ambitious designs to life under dynamic event conditions.

Process

Design Conceptualization

Developed immersive characters and environments through close collaboration with performers, ensuring every design enhanced storytelling and performance.
Created 3D renders and technical drawings to align the vision with production requirements.

Team Leadership

Recruited and coordinated a team of artists, overseeing costume construction, mask-making, and set design.

Facilitated open communication among team members to ensure smooth collaboration and alignment with project goals.

Project Management

Tracked timelines, budgets, and deliverables to ensure efficient and creative execution of designs.

Adapted designs to meet the challenges of both live and digital environments, achieving seamless integration of visual and interactive elements.

Showcase at Burning Man

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Performance Choreography

Ensured that every detail, from how costumes interacted with the performers' movements to how props and set pieces were utilized, enhanced the storytelling and overall experience.

Character Embodiment Coaching

Guided performers in fully embodying their roles, connecting their physical movements with the themes and emotional depth of the characters.
Organized workshops and rehearsals to refine performances, integrating costume functionality and set interactions seamlessly into their acts.

Outcome

Successfully delivered visually striking costumes and sets that enhanced storytelling and performer embodiment.
Created immersive experiences that captivated audiences, earning recognition at Burning Man 2022.
Achieved project goals within strict timelines and budgets, setting a standard for excellence in immersive design.